| The goal of sustained business growth, coupled to the persistent vocation to meet our customers’ needs, leads us to undertake a constant cycle of innovation projects and actions that ends with the generation of new products and services.
In order to achieve this result in a systematic manner, a business trend analysis discipline needs to be developed, in order to anticipate the needs of our customers, identify opportunities, execute high-performance pilot programs and, finally, scale the new product or service up so that it can be of value on the markets that interest us.
| | On a market as dynamic as the energy market, and faced with a transition scenario that will last decades as it develops heterogeneously in so many countries, offering new products and services will enable organizations to continue being relevant and to contribute to generating value constantly for the communities and interest groups that we serve.
Our innovation management model pursues three avenues for obtaining new products or services: developing new solutions, adapting existing solutions in other sectors or countries for use in our context, and adopting novel processes or technologies that show great potential for our markets. The goal of the innovation project opportunities portfolio is to achieve a balance between these three focal points, in order to ensure, in turn, a balance between risk, competitive advantage, and value generated and captured.
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